“Don’t get mad, get even.”
These words have guided Woodrow Johnston throughout his political career.
The veteran strategist is known for leading campaigns with limited budgets yet achieving big wins. Recently, he spoke with Andy Hooser on The Voice of Reason podcast about his approach and the power of honest communication.
A Track Record of Defying Odds
Throughout his career, Woodrow has managed campaigns ranging from city council races to presidential elections. One standout moment was his victory against Idaho Senator Jim Woodward, despite Woodrow’s candidate spending only a third as much. Reflecting on these experiences, he launched his own firm, Revere Solutions LLC—a company that provides political services such as polling, digital ads, and grassroots outreach.
The Power of Genuine Communication
On the podcast, Woodrow stressed the importance of authenticity in political messaging. He warns candidates against simply copying popular figures like Donald Trump. “What works for Trump is not necessarily going to work for you if you’re running for school board or city council,” he explained.
Instead, Woodrow recommends identifying issues important to local voters, suggesting, “Use data to make informed decisions on what you should talk about.”
Shifts in Voter Demographics
Interestingly, Woodrow sees minority voters increasingly turning to conservative candidates.
He credits this shift to Republicans speaking to universal concerns instead of identity-specific issues. Woodrow criticizes the Democrats’ current strategy, calling it the “bigotry of low expectations.” He believes this approach fails because it patronizes voters rather than genuinely connecting with them.
Democrats’ Potential Secret Weapon
When discussing potential Democratic threats, Woodrow surprisingly highlighted California Governor Gavin Newsom. Despite strongly disagreeing with Newsom’s policies, Woodrow respects his willingness to enter tough debates, even on conservative media platforms.
“I see him as a formidable national candidate,” Woodrow admitted.
Realities of Running for Office
Looking ahead to the 2026 elections, Woodrow shared candid advice for those considering a run. He urged candidates to think seriously about their personal lives becoming public.
“Think of the worst thing you’ve ever done…think, can your marriage withstand that? Can your kids understand that?” Strong family support, he insists, is essential to survive a political campaign. The relentless scrutiny, media attention, and social media backlash can intensify personal stress, highlighting the importance of emotional resilience and candid family conversations. He advises prospective candidates to prepare their loved ones thoroughly and realistically before stepping into the political arena.
Woodrow’s straightforward insights reveal the practical realities of campaigning today. With Revere Solutions LLC, he’s determined to help underdog candidates compete effectively—and honestly—in challenging political races.
